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Delivering a wow experience

Yes, we deliver flowers, chocolates, food baskets, and all sorts of personalized gifts. But our business is not just about products — our focus is on delivering a “wow” experience that makes each gift-giver a hero in the eyes of the recipient.

Beginning with ProFlowers in 1998, Provide Commerce has launched some of the top e-commerce brands in the country. We take tremendous pride in the entire consumer experience, from our robust technology platform to our world-class customer service.

The ProFlowers team began disrupting the industry on Valentine’s Day 1998. By working directly with growers to fill orders, we lowered costs and passed the savings on to customers. While our competitors were charging $60 (or more), ProFlowers was the first to deliver a dozen roses for $29.99.

Since we were able to deliver our flowers within just a few days of being cut, we began offering the first “Seven-day Freshness Guarantee”—on all of our products. ProFlowers became profitable by 2001. But of course, the story doesn’t end there. Check out some of the highlights from the past 14 years.

2012
Acquired in 2010, Personal Creations is the latest addition to the family of brands.
In 2010 we launch ProPlants as an organic extension of the ProFlowers brand.
In 2008 Employers Group recognizes Provide Commerce as one of "California's Best Places to Work".
In 2006 Shari's Berries is acquired and merged with Secret Spoon.
2005
Cherry Moon Farms is launched in 2003 as Provide Commerce begins to include a wider range of perishable goods.
2003
The ProFlowers revolution launches by offering one dozen roses for $29.99.
Chris Shimojima joins Provide Commerce as the first new CEO in 13 years!
2010
We enter the non-perishable gifting market by purchasing RedEnvelope’s assets from bankruptcy in June 2008.
2008
In 2006 we introduce the new ProFlowers logo and box design.
2006
In 2005, Provide Commerce is acquired by Liberty Media Corporation for $477M.
Provide Commerce goes public and opens the stock market on December 17, 2003.
1998
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