In October 2013, Sincerely is acquired.

In June 2013, Gifts.com becomes part of the Provide family.


In May 2012, we fulfill nearly 3 million orders—45% more than all of 2003.

Sunday delivery is extended to the Shari’s Berries network for Mother’s Day 2012.

Chris Shimojima joins Provide Commerce from Nike as our new leader. He is the first new CEO in 13 years!


Employees receive commemorative Kindles to celebrate reaching $500M in sales.

Our customers order nearly 12 million units, signifying over 900% growth in a decade. To put it another way, we’re 10x the size we were 10 years ago.

RedEnvelope introduces its Giant Gummy Bear, tipping the scale at five pounds. It makes a splash in the media, including Real Simple.


Sunday deliveries are made on both Valentine’s Day and Mother’s Day for the first time ever.

Personal Creations is acquired.

Provide Commerce launches a new brand, ProPlants, as an organic extension of the ProFlowers brand, which targets plant customers directly.

FedEx showcases Provide Commerce’s Sunday delivery network in their corporate sales brochure as a solution they’ve been able to provide customers.

FedEx Sunday delivery in the floral network begins February 2010. It has now been executed four times (Valentine’s Day 2010, Mother’s Day 2010, Mother’s Day 2011, Mother’s Day 2012).

To meet both market opportunity and customer expectations, our logistics team designs a special Sunday delivery program with FedEx Air using a customized network. To optimize QA needs and maximize time in a controlled (refrigerated) environment, the network arranges for last minute/Saturday P.M. pickups and Sunday delivery via uniformed FedEx drivers. This unique delivery network reaches approximately 90% of U.S. population.

On Valentine’s Day this year, FedEx delivers on a Sunday for ProFlowers.


Provide Commerce receives the Marble Workplace Excellence Award for Medium-Sized Companies from SDSHRM (San Diego Society for Human Resource Management).

We redesign and relaunch the Shari’s Berries website, Provide Commerce outgrows its old building (again). In August we relocate our headquarters, along with 496 employees, to our current location at 4840 Eastgate Mall.

Employees receive commemorative Flip cameras to celebrate reaching $400M.

ProFlowers ships its 30 millionth bouquet.

Shari’s Berries dips its 15-millionth berry.

We hit 15 million customers!


Shari’s Berries dips its ten-millionth berry.

The 10th anniversary of ProFlowers is celebrated by over 500 employees and alumni-A Decade of Pushing the Petal to the Metal

Provide Commerce is voted as one of “California’s Best Places to Work” by Employers Group.

We get up to 14 million customers!


ProFlowers ships its 20-millionth bouquet

Provide Commerce is recognized as “Best Workplace in San Diego” by Employers Group.


Shari’s Berries is acquired.

Provide Commerce is recognized as “#1 Place to Work in San Diego” by San Diego Magazine.

ProFlowers introduces its new logo and box design.

ProFlowers roses are selected as a “Best Value” by The Wall Street Journal.

We keep on growing! Up to five million customers!


Provide Commerce is acquired by Liberty Media Corporation for $477M.

Employees receive commemorative mini iPods for reaching $150M in sales.

ProFlowers upgrades its signature offer of one dozen roses for $29.99 to TWO dozen for $29.99 and still maintains the 7-Day Freshness Guarantee.

Secret Spoon is launched as a new confections brand.

UPS is added as an additional shipper.

We hit four million customers!


ProFlowers launches new logo and “Art of Fresher Flowers” branding.

Provide Commerce receives the Crystal Workplace “Excellence Award for Small-Sized Companies in San Diego”.

We hit three million customers!


Provide Commerce goes public and opens the stock market on December 17, 2003 [NASDAQ: PRVD].

ProFlowers is recognized as 7th fastest-growing private company by Inc. Magazine, with 10,783% sales growth over the past five years.

We hit two million customers!

Provide Commerce gives birth to twins! Our two new brands debut: Cherry Moon Farms and Uptown Prime.

The Provide Commerce era begins: Our goal is to be the marketplace for the freshest, highest-quality perishable goods delivered anywhere in the U.S. on any day the customer chooses.


First email retention test.

Redesign the ProFlowers box based on input from our shipping partners and customers

We hit one million customers!


We focus on reinvesting in our technology. After building our own e-commerce platform 100% internally, others are now leveraging it to run their businesses (e.g. Martha Stewart’s Flowers, Kroger’s, Sears).


Founder Jared Polis uses his family’s website (Blue Mountain Greeting Cards) to test his idea of selling flowers online. He ships 500 rose bouquets from the San Francisco floral market for Valentine’s Day.

Bill Strauss, CEO, and Jared Polis, founder, are honored by Ernst & Young as “Entrepreneurs of the Year” in San Diego.

ProFlowers is recognized in Time Magazine as a new company with the potential to change the flower industry.

Headquarters move to Sorrento Valley (5005 Wateridge Vista Drive) with 110 employees after outgrowing our La Jolla offices.


ProFlowers is honored as the Internet “Start-Up of the Year” by SDSIC

As analysts & IT developers, we need flower expertise on our team, so we merge with Flowerfarm

We ditch faxing individual orders to growers and begin using the FedEx Internet platform


The ProFlowers revolution launches by offering one dozen roses for $29.99.

ProFlowers applies a disruptive business model and the Internet to a non-technical industry, revolutionizing the way Americans send and receive flowers.