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We’re on a mission
We’re here to help customers celebrate life’s special moments by delivering a “wow” experience. Our job is to make each gift-giver a hero in the eyes of the recipient.
We’ve got a vision
We want to become the most compelling gift-giving destination, period. We strive to continually innovate and improve the customer’s experience, inspiring unprecedented brand loyalty and passion.
Values guide us
These principles serve as our compass for what’s really important to us as people and as a business.
- Inspire and entertain, share joy, and give smiles.
- Cherish and respect people, both customers and partners.
- Promises and commitments are sacred. We hold ourselves accountable.
- Stay curious and keep learning; calculated risks and innovation make a difference.
- Time, effort, money, and resources are not to be wasted.
- Decisions must be bold yet smart, anchored in analysis and guided by our values.
- Debate is encouraged—everyone has a voice—but we win as a team, united.
- Talent must be nurtured and developed, guided with rigorous but fair standards.
- Each of us must take responsibility for helping to create a better community, and thereby a better world.
- Take pride and put passion into what we do, every day.
Together We Get To WOW
In early 2012 we all piled into double-decker buses and headed to the beach to celebrate the unveiling of our new company mantra: "Together We Get To WOW." This simple statement embodies our core values and reminds us that we’re all in this together. Whether it’s a simple bouquet, a box of sweets or a personalized token of affection, we send love and we’re proud of that.