Provide Commerce is now part of FTD Companies, Inc. Our mission is to be the leading and most trusted floral and gifting company in the world. Together, we include a diversified portfolio of brands including FTD, ProFlowers, Personal Creations, Shari’s Berries, Gifts.com, ProPlants, Kalla, Cherry Moon Farms, Sincerely; and in the United Kingdom: Interflora, Flowers Direct, Drake Algar and Flying Flowers. FTD Companies, Inc. is headquartered in Downers Grove, IL. For more information, please visit www.ftdcompanies.com.
Members of our information technology (IT) team do more than code and QA all day. Our organic, homegrown approach to IT means that we have built—not bought—most of our applications. This gives us greater flexibility to add features and implement new technology, all in a setting where everyone’s ideas are sought out, heard and valued.
Our tech folks partner with cross-functional teams to build high performance, architecturally sound and scalable systems that align to the needs of Provide Commerce’s ever-changing business. Employees have the unique opportunity to see firsthand the results of their work as our platform expands to handle the rapid growth in the e-commerce arena. There is no hesitation about trying new technologies that can positively impact our work and our end users’ experience.
In an effort to produce a consistent, robust technology platform, we encourage employees to learn and utilize new technologies. Our infrastructure was designed to enable us to focus on innovation rather than fixing broken or unreliable code.
In order to make smart business decisions, we rely on the analytics to be our “internal consultants” to the business and interpret data, translate insights and devise recommendations to consistently have a positive impact on our business.
This can involve designing, implementing and examining test results, as well as providing critical information to make organizational decisions. Analytics covers areas such as:
Forecasting (financial as well as detailed operational levels)
Price and offer testing, analysis, and optimization
Marketing channel analysis and optimization
Demand management (optimizing and aligning demand to customer objectives, financial targets, and operational constraints)
Merchandise assortment analysis
Customer analysis and behavioral drivers
Testing can cut across multiple functions or relate to functions that don’t otherwise have the required analytics resources. This team often acts as a critical partner and supporting function for the marketing, finance, supply chain operations, and merchandising departments.
In short, the analytics team does more than crunch numbers. They provide the foundation to take action that evolves and improves Provide Commerce as a whole.
This team is responsible for generating nearly half of the organization’s revenue and plays an integral role in the day-to-day operations of the business. The department manages online and offline channels such as TV, print, email, radio, PPC, display, SEO, social media, affiliates, shopping feeds, and more.
Unlike other companies of our size, we do almost everything internally. This gives us complete transparency on marketing effectiveness, costs and other details that often become cloudy when working with an agency or third party. We know our company best—that’s why we are happy to promote it ourselves.
E-commerce is a constantly evolving and growing channel. The proliferation of new marketing opportunities is what makes this group exciting and fun, but also incredibly challenging. The rise of social and mobile, along with group buying and other new customer channels, offer new challenges and opportunities.
Our overall level of analytics is rigorous and invigorating. We understand instrumentality, cost per order, lifetime value, and other metrics down to the cent. This knowledge allows us to optimize spending activities and associated revenue in near real-time over peak periods.
In addition to the Acquisition marketing team, we have a data-driven Retention crew that leverages internal and external purchase, demographic and psychographic customer information to best understand the cadence, offer creative and come up with the right message for each customer group.
Simply stated, this is the team that comprehends our customers’ needs and develops marketing plans to trigger repeat purchases while cultivating loyalty.
Supply Chain Operations
Supply Chain Operations
Provide Commerce was born out of the dream of disrupting the supply chain in the floral industry and we haven’t slowed down yet! Our supply chain specialists orchestrate planning, inventory management, logistics, fulfillment, quality assurance, and technology to deliver a truly engaging customer experience.
Unlike some companies where operational functions are viewed as cost centers or seen as a “necessary evil,” we view operations as a true source of innovation. Supply chain activities are a critical competitive differentiator for our brands. Planning and executing supply chain strategies for peak holidays is an ongoing challenge…one we accept with open arms.
Our customers count on us the most during peak times, so we’ve assembled a team of smart and creative people to help find new ways to continually improve our service. For example, when Valentine’s Day fell on a Sunday, we were challenged with building a delivery network with FedEx to create the first-ever Sunday delivery program. It’s that kind of disruptive innovation and savvy problem-solving that makes us a premium e-commerce retailer.
This department handles creative marketing across our business channels by providing product photography, website designs, email copywriting and design, banner ad production, and catalog design, layout and production.
Our team covers both Web and print design. We handle end-to-end photo services from creative concept development to shooting, direction, image editing, and color management using all of the latest tools and state-of-the-art techniques.
This team has the perfect blend of inspiration and creativity that gives the Provide Commerce brands a distinctive edge.
“Opinions are valued here. It doesn't matter if you're talking to the CEO or an SVP; if you have a concern you can speak up.”
- Matt G, Gourmet Foods Marketing Director
Our brand-specific Merchandising teams are responsible for assembling the portfolio of products offered by each Provide Commerce brand. Our merchandising pros handle everything from product design to development, integrating market trends and analytical tools so they meet our customers’ demands and desires. Following the mission of each brand, Merchandising ensures that every product delights customers and drives profitability.
Our team is always on the lookout for the “next big thing.” In the course of our work, we meet plenty of vendors; part of our job is to sample their wares and find those that meet our high standards for quality.
User Experience + User Interface (UX/UI)
User Experience + User Interface (UX/UI)
This team is tasked with delivering an exceptional customer experience during the shopping and purchase processes. From User Experience Designers and Web Analysts to Mobile and Product Management Specialists, this team is charged with creating and maintaining the user interface of our websites in support of engaging and compelling user experiences across all devices.
Provide Commerce has one of the most robust site-testing programs of any e-commerce company which turns data and customer insights into smart decision-making to further boost UX and UI. Each Provide Commerce website is one of the highest converting in the retail e-commerce industry. We strive to understand and implement techniques that convert “browsers” into buyers while developing a branded site experience that showcases our products in a captivating, customer-centric way. As technology continues to evolve, we need to progress along with it—this team makes sure we’re always one step ahead of what’s next.
This team serves as a “Center of Excellence” at Provide Commerce, facilitating the company’s merchandising excellence from product development all the way through on-site merchandising, and beyond to customer loyalty.
The consumer experience team originates marketing programs that drive sales by inspiring target consumers. This team works directly with merchandising, content/social, consumer insights/research, and creative crew in order to reach the most important customer segments. Ultimately, they’re responsible for developing and implementing a strong, effective customer journey so each customer gets more than a great product—they get a fabulous experience, too.
Customer Service is the soul of our operations and is the central location for all customer contact including emails, calls, chat, and social media relations.
This team collaborates with various departments internally, assessing customer experience issues and fostering communication—all with a customer-centric focus. To ensure customer satisfaction, we empower our Customer Service crew to take ownership of every interaction; something that most companies reserve for supervisors and above. We’re able to confidently do so because of our company’s strong product, delivery and commitment to making each transaction right. Provide Commerce customers enjoy a personalized, accommodating customer experience—one that our team members enjoy providing, too.
During peak times, associates have the opportunity able to step into more senior roles that allow them to grow while being exposed to other areas of our business and are key to our success in ramping up for peaks. Our members make working fun, and enjoy a collective work setting that brings out their specific talents and strengths.
Here's what one of our customers had to say:
“I wanted give kudos to your Representative, Jenn, who recently processed my order. Her customer service, level of commitment, engagement and overall attitude were outstanding. Even on a Sunday evening! I normally utilize your website to place my orders, but with this particular order I felt more comfortable speaking with a Representative. Jenn was very quick to access my account and apply the correct discounts, as well as providing much appreciated insightful and reassuring feedback. She was a pleasure to work with and a credit to your Company. Outstanding customer service should not go unnoticed or appreciated, which is why I am providing this feedback.”
Finance and Accounting
Finance and Accounting
This team is responsible for all accounting and finance operations for each Provide Commerce brand, and the company as a whole. Our duties include financial reporting, budgeting, variance analysis, processing payroll, accounts payable, accounts receivable, taxes, insurance, banking relationships, and cash management.
Financial reporting is done on a monthly basis, both internally and to our parent company, Liberty Interactive. Having started as a private company, our team has a wealth of experience. We completed a successful IPO, became fully SOX compliant, completed a secondary offering, and facilitated the acquisition of all outstanding stock of the company’s stock by Liberty Media (now Liberty Interactive). We’ve also integrated accounting functions from several corporate acquisitions and currently manage accounting for three subsidiaries, in addition to the parent company.
Every accounting group has the same basic functions, but Provide Commerce is full of people who want to succeed and will do what it takes to get the job done. Our team has high values and strives for accuracy as well as transparency.
Legal / Public Relations
Legal / Public Relations
Our top-notch legal team handles all legal issues ranging from commercial contracts, litigation, and mergers and acquisitions to governmental compliance, intellectual property, real estate leasing, Internet law, human resources, and corporate matters. Legal also leads the public affairs for the business.
The legal department acts as a business partner with the organization, providing pertinent legal counsel and shaping the company’s corporate public presence.
“I've really been impressed by the friendly and collaborative environment at Provide Commerce. All the teams work together to find the best technical solutions.”
- Dennis B, Solutions Engineer
Our HR team is responsible for recruiting the most talented people to our organization, helping them develop new skills, ensuring they have a positive work experience and supporting them throughout their careers.
The HR crew partners with each department and supports managers and employees with all aspects of their work life at Provide Commerce. From professional development and ongoing education, to benefits, employee communications and strategic planning, it’s the responsibility of HR to keep employees engaged and on a growth trajectory so we can continue to create exceptional products and customer experiences.
Ultimately, the goal of HR is to ensure that Provide Commerce is a place where people want to work. We serve as ambassadors of the company’s culture, and align activities with the company’s strategic plan. We take our mission of discovering top talent and serving our employees seriously. That’s why our groups identify the brightest, most passionate individuals and work diligently to keep them challenged, fulfilled and happy each day.